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Other Ways to Fund Your Business Besides Loans

By Spodek Law Group | February 20, 2024

Alternative Funding Options for Small Businesses

Here are some alternative ways to fund a business besides taking out loans:


Crowdfunding platforms like Kickstarter, Indiegogo, and GoFundMe allow entrepreneurs to raise money from a large number of people contributing small amounts. This can be a good way to validate your business idea, build an audience, and raise startup capital without taking on debt. Some key things to consider with crowdfunding include:

  • Offering rewards or perks to backers
  • Building hype through social media marketing
  • Having a compelling video and campaign page explaining your idea
  • Setting a reasonable fundraising goal

Angel Investors

Angel investors are high net worth individuals who provide capital to startups in exchange for equity or convertible debt. Angels invest their own money, unlike venture capitalists who manage pools of institutional money. The best way to connect with angels is through your own network or angel investor groups and pitch events in your area. Angels can provide mentoring in addition to capital.

Some key angel investing sites include:

  • AngelList
  • Gust
  • Local angel groups – search “(Your City) Angel Investors”

Venture Capital

Venture capital firms invest institutional capital into high-growth startups in exchange for equity. VC investments tend to be at least $2-5 million. Connecting with VCs requires persistence and a strong business plan showcasing traction and growth potential.

Some top VC firms include:

  • Sequoia
  • Accel
  • Andreessen Horowitz

Revenue-Based Financing

Revenue-based financing provides capital to startups and small businesses in exchange for a fixed percentage of future revenue until the money is paid back with interest. This type of funding is flexible, unsecured, and easy to qualify for.

Some top RBF companies include:

  • Lighter Capital
  • Kapitus
  • Stripe Capital


Government and non-profit grants provide funding that does not need to be paid back. Grants are very competitive but worth exploring for certain industries and economic development initiatives. Most grants require detailed applications explaining how the business will use funds to benefit the local community.

Some grant resources include:

  • Grants.gov – US federal grants
  • Candid.org – Philanthropic grant database
  • Local economic development agencies

Friends and Family

Borrowing money from friends, family, and your own savings carries less risk than institutional loans from banks or online lenders. This can be a good source for small amounts of seed funding. Setting clear terms for repayment timeline and interest upfront is important for personal loans.

I hope this overview gives you some ideas on alternative funding options to explore for your business! Let me know if you have any other questions

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