27 Nov 23

Using Fake Brand Logos is Trademark Counterfeiting

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Last Updated on: 15th December 2023, 05:37 pm

Using Fake Brand Logos is Trademark Counterfeiting

Selling products with fake brand logos can get you in big trouble. It’s considered trademark counterfeiting and is illegal. Brand logos are protected intellectual property. Using them without permission opens you up to serious consequences like lawsuits and even jail time. Let’s break it down so you know what’s up.

First off, trademarks protect brand identities and logos. Companies register trademarks with the government so they have exclusive rights to use them. If you use a logo without permission, that’s trademark infringement. Passing off fake goods as real ones under those trademarks is counterfeiting.

Counterfeiting is a big deal because it confuses customers and hurts businesses. Customers think they’re buying the real thing from the brand they know and trust. But the product is fake and usually poor quality which disappoints them. This damages the brand’s reputation and loses them sales. That’s why brands protect their logos so fiercely.

Let’s look at some examples. Say you make cheap knockoff purses with a Gucci or Louis Vuitton logo. Even if you admit they’re fakes, using those logos is counterfeiting. People will still associate your product with those brands. Your items seem real at first glance due to those iconic logos.

Or say you print t-shirts with team logos like the Dallas Cowboys star. Even if you change the colors, it’s still their trademark. Selling merchandise with those logos without NFL permission is illegal. You’re piggybacking off the popularity of that brand.

The bottom line — don’t use fake versions of company logos to sell stuff! Here are some common legal consequences you could face:

  • Lawsuits – Companies can sue for trademark infringement. This can cost you a ton in legal fees and potential settlement costs or damages.
  • Fines – Heavy fines up to $2 million per counterfeit mark are possible.
  • Jail time – Trafficking large quantities of counterfeits can lead to years in prison.
  • Seizures – Officials may raid your inventory and seize all counterfeit products.
  • Court orders – Judges can order you to stop making and selling counterfeits.

These penalties apply even if you don’t make an exact copy of the logo. Using a lookalike mark that consumers could confuse with the real thing is also illegal. For example, changing the Disney font or slightly altering the Nike swoosh could still get you sued.

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Some folks think they can get away with selling fakes online through sites like eBay or Craigslist. But brand owners monitor those closely and report counterfeits. Internet sales give them easy evidence to come after you.

Others know it’s illegal but think the risk of getting caught is low. With so many counterfeits out there, what are the odds? But brand owners are aggressively trying to protect their trademarks. For example, the NFL has sued many small businesses for selling unlicensed merchandise.

One defense people use is claiming they didn’t realize the logo was trademarked. But judges rarely buy this because famous marks like the Starbucks mermaid are so well-known. You can’t claim ignorance on stuff like that.

Some sellers admit their goods are counterfeit in product listings. They think this absolves them of liability. It doesn’t – you’re still infringing on trademarks and deceiving customers.

The bottom line is knock it off with the knockoffs! Respect trademarks and come up with your own original brand identity. Don’t try to profit off the goodwill and reputation of other companies. Creating your own logo and branding takes work but is so worth it.

I know it’s tempting to use those famous logos that customers already know and love. But trademark law protects those brands for a reason. Counterfeiting hurts businesses that invested heavily in their trademarks. It cheats customers who think they’re getting official merchandise.

So be creative and make something new! Come up with a logo that represents your vision and builds your own brand identity. Protect it with a trademark so no one else can use it. Building a brand takes time but you’ll get there. Respect trademarks along the way.

Let me wrap up with some key takeaways:

  • Using fake versions of company logos is trademark counterfeiting.
  • Brand owners can sue for huge damages and legal fees.
  • You could face big fines or even jail time.
  • Claiming ignorance or using disclaimers rarely gets you off the hook.
  • Make your own original logo and branding instead.

Hope this gives you a better understanding of why using fake logos is risky business. Protect your creativity and start building your own brand the right way today!


LegalMatch – Trademark Counterfeiting

FindLaw – Selling Fakes Online

USPTO – U.S. Intellectual Property and Counterfeit Goods

Villanova University – Fake it Till You Make it: Sports Counterfeiting

Wish Merchant Help Center – Counterfeit vs. Knockoff