Responding to FTC Civil Investigative Demands in a Dynamic Regulatory Landscape


Responding to a civil investigative demand (CID) from the Federal Trade Commission (FTC) can be a daunting task for any business. CIDs allow the FTC to compel the production of documents and information related to an investigation into potential violations of consumer protection or antitrust laws. With the regulatory landscape continuously evolving, companies must have a plan in place for responding swiftly and effectively when served with a CID.This article provides an overview of FTC CIDs, best practices for responding, and key considerations given the dynamic regulatory environment. It covers:

  • What is an FTC CID?
  • Navigating the response process
  • Tips for an effective response
  • Understanding the shifting regulatory landscape

Equipped with this information, businesses can feel empowered when facing an FTC investigation and CID.

What is an FTC Civil Investigative Demand (CID)?

An FTC CID is an administrative subpoena that requires the production of documents, written reports, answers to interrogatories, or oral testimony related to an FTC law enforcement investigation 7.

CIDs are legally enforceable demands. If a company fails to comply, the FTC can petition a federal court to order compliance. Fines for non-compliance can be steep – up to $43,280 per day 1.

The FTC issues CIDs during the pre-complaint phase of investigations into potential violations of the FTC Act or other laws it enforces, like CAN-SPAM and COPPA 5.

CIDs typically request a broad range of information. Specified areas of inquiry may include company policies, procedures, training materials, meeting minutes, communications, and financial statements.

Navigating the CID Response Process

Responding to an FTC CID is a complex process that requires careful planning and strategic decision-making. Here are some best practices when served with a CID:Evaluate the scope of the investigation – The CID letter will provide some context on the nature of the FTC’s investigation. Recipients should analyze this information along with the actual CID requests to understand the regulator’s areas of interest 11. 

This allows for a tailored response targeting the FTC’s concerns.Meet with FTC staff – The FTC’s Rules of Practice mandate a meet and confer between CID recipients and FTC staff within 14 days of receipt. This is an opportunity to gain clarity on what the FTC seeks and why, potentially negotiate narrowing the scope, and secure reasonable extensions for compliance 5.

Assemble key players – Responding requires input from various company stakeholders – legal, IT, records management, communications, etc. Identify and loop in the critical players early on.Preserve relevant materials – A legal hold should immediately be issued to prevent the destruction of materials that may be responsive to the CID. Failing to preserve evidence can lead to charges of spoliation 3.

Consider filing a petition to quash – If the CID requests information that is privileged, unduly burdensome or outside the scope of the FTC’s authority, a petition to quash may be filed within 20 days 7. 

But choose this route judiciously, as the FTC may view it as uncooperative.Craft narrative responses – In addition to documents, CIDs often require written explanations of policies, procedures, and events. Carefully drafted narratives can help shape the regulator’s understanding.Present information clearly – Structure information logically and include a table of contents, index, and other aids to help FTC staff navigate production.Meet production deadlines – While extensions are often granted, make every effort to meet original deadlines or seek extensions proactively.

Tips for an Effective CID Response

Responding to an FTC CID in a strategic, efficient and cooperative manner can go a long way toward resolving an investigation with minimal disruption to business operations. Here are some tips:Proactively engage – Maintain an open dialogue and respond promptly to FTC staff questions and requests 15. 

Unresponsiveness can trigger enforcement action.Cite evidence appropriately – Reference produced materials in narrative responses using citation formats like 1  and 2. 

This substantiates statements with evidence.Focus on relevant materials – Avoid including irrelevant, outdated or duplicative materials as this overwhelms reviewers 3. 

Identify and produce core responsive materials.Protect confidential information – Seek confidential treatment for competitively sensitive materials produced to prevent public disclosure 11.

Meet production format requirements – Adhere to all format specifications related to file type, metadata, labeling, etc. Non-compliance can delay review.Leverage legal counsel – Experienced regulatory counsel can manage communications and negotiations, ensure substantive responses, and position the company favorably.

Understanding the Shifting Regulatory Landscape

The regulatory environment is increasingly dynamic, making it harder than ever for companies to keep pace. Some key trends shaping FTC oversight:Increasing pace of change – New and updated regulations are being introduced at unprecedented speeds 10.

 Monitoring announcements from the FTC and other regulators is essential.Expansion into new frontiers – The FTC is expanding enforcement into emerging areas like AI, privacy violations, and surveillance 19.

 Companies utilizing these tools can expect greater scrutiny.Escalating investigation volume – FTC investigations have risen sharply in recent years. More CIDs can be expected as part of this uptrend 11.
Intensifying penalties – Financial penalties sought by the FTC continue to climb, with multimillion dollar settlements becoming commonplace. Non-compliance with CIDs can compound penalties.Industry-wide inquiries – The FTC has increased sector-wide probes on issues like data privacy. Whole industries may be served CIDs as part of these sweeps 11.
This shifting landscape makes having systems and counsel in place to address CIDs an imperative.


Responding to an FTC CID requires strategy and industry know-how. Understanding the inquiry’s scope, communicating transparently with regulators, presenting information clearly, and leveraging experienced counsel are all critical when served with a CID. As regulations rapidly evolve, ensuring the capacity to respond promptly and effectively can mitigate legal and financial risk.


FTC Civil Investigative Demands: A Brief OverviewTips for Managing FTC CID ResponsesSo You Received a CID: FAQs for Small BusinessesFTC Investigations on the Rise: What You Need to Know About FTC CIDsThinking About Ignoring a CID? Think Again